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Brand Management for Cloud Kitchens

A F&B brand is not just about scrumptious food. In a very saturated market, with hundreds of brand popping up on a daily basis, it's crucial that you stand out for your target audience. A stunning branding entails a myriad of marketing collaterals that represent the aesthetics of your brand and tell your story. Starting from designing or redesigning your logo, setting your colour palette, designing of digital and offline menu to creating your regular marketing material, we undertake the complete management of your brand's collaterals. 

BRAND VISION DRAFTING

We conduct sessions with your team to understand your ideas and vision of the perfect brand

BRAND IDENTITY DOCUMENT

Our experts deep dive into executing a fool proof and viable plan for your unique brand to ensure long term sustainable growth

Creative designing

Our experts help you implement the perfectly crafted ideas seamlessly to create a brand that is built to succeed

What do we do?

Identity Document & Creative Designing

First and foremost, we deep dive into understanding the core idea behind your brand's existence and its purpose by interacting with you. With that knowledge, we form an aesthetic view for your brand using colour palettes, fonts and symbols that resonate with your brand's vision and can effectively deliver its story to your target audience. This then later translates into brand colours, logos, etc; creating a complete brand identity book which we document and publish for all future creative designs for your brand.

Food Photography & Videography

A picture can speak a thousand words! Whether you use it to put on your menu or to promote your dishes online or offline, nothing can speak louder about the quality and taste of your food than its pictures or videos. And that's why we put all our mind and energy into planning an executing a shoot where your products come out as heroes. The entire shoot is planned while keeping your brand aesthetics in mind and all the props and utensils are chosen based on the same to create an ambience in sync with your brand's persona. 

Website & Direct Ordering Application Development

A great looking website offers a significant advantage in providing a virtual space for your customers to learn more about your brand including it's story, the team behind, your menu and so much more. Similarly, a direct ordering application helps you cut down on commissions and gain customer's key information which you can use, with their consent, for marketing campaigns, offering discounts, sending menu updates etc. This is extremely important stay connected with your loyal customers and compelling them for repeat orders. Our seasoned branding team, with the experience of building thousands of websites, can help you create a web presence that showcases your menu, tastefully tell your brand's story and offer an easy to use application for your customers to order directly.

Food Packaging and Stationery Designing

When your online menu results into a sale, your food packaging helps in making your brand seem larger than life. Custom designed takeaway boxes, perfectly crafted paper bags, sealed cutlery with your logo, brand messaging to be sent with complimentary message may all seem like an overkill. However, it is necessary to make people believe in your business before they even try out your food which results into high customer retention.

Online & Offline Menu Designing

The first place your customers interact and learn about your brand is through your menu. This is especially true for all cloud kitchens where the menu must speak for itself as you cannot be physically present to market your brand. Most often kitchen owners forget about this and end up losing brand's potential by using a semi finished menu. Our experts can help you create a menu that beautifies your dishes even further and is very easy to understand at the same time. We curate all the content including item names, description, photos to give a complete picture and help your customers understand your brand's offering better. This simply translates into a higher order volume generation. 

Frequently Asked Questions

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What is a brand identity document?

Brand Identity Document is a comprehensive manual/guideline listing all the different assets and specifications used while creating all your brand's designs. This includes, fonts, font sizes, colour schemes including primary, secondary and complimentary colours and much more. This manual can be easily referred by any design company working on creating your brand's assets.

What all entails in brand manegement?

Brand management entails curating and creating brand logo, color schemes as one time exercise, and collaterals, brand related content using digital boards and photography on a regular basis to be used for online or offline promotions.

Join the kitchen revolution by partnering with the best consultancy in NCR.

Looking at venturing into the cloud kitchen space? Partner with us and together, we can create a highly loved and successful brand. 
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Let's build a great brand together. Shall we?

The experts at Rawnest are here to help you create a revolutionary brand that is geared with streamlined operations and loved by people.
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