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Digital Marketing for Cloud Kitchens

Is your next-door competitor getting those high volume orders while you're sitting and wondering where you're going wrong? Are you wondering what else can you do to make an impact and get the customers to order? Trust us when we say that's what almost every new entrepreneur venturing into the Cloud Kitchen industry thinks of during the initial phase. However, spending money on random marketing hacks like distributing pamphlets, call up friends of friends, etc., makes very little to no impact. We've been there and done that. One might have unique and scrumptious food to offer, do spot-on branding but order count might still be too low. While your food must speak for itself to gain the organic growth through word of mouth and your packaging/branding must reflect your brand's persona. But if your brand is not getting seen by its correct target group, it will hamper your business sales and ultimately, your brand will cease to be viable. This is where our expert marketing services come into play. We help you find the right audience for your unique menu, help you reach out to them using various digital channels, resulting in spread of awareness and in increase order volume.

BRAND & MENU ASSESSMENT

We analyse your brand and unique offers to create the correct target audience that is most likely to order from your Cloud Kitchen

Goal & budget mapping

We deep dive into figuring out a perfect marketing plan that is inline with your goals as well as your budget

ROI Centric approach

We constantly monitor the marketing campaigns and the return they are generating to make sure your money is being well spent

What do we do?

Strategy and Execution

No marketing plan can be successful without having a proper strategy and execution plan that can drive it past the finish line. While a plan may work for one brand, it might do the opposite for the other. And that's because no two brands and their goals are same. That's why we deep dive into understanding you and your business, map the goals and deliverables as per your expectations, identify your key target audience and device a strategy followed by an perfect execution plan that is specially curated to work for YOUR brand

Multi Channel Approach

We follow a unique approach where we use multiple platforms to market your brand. This could be a combination of using Facebook, Instagram, Google, WhatsApp, Aggregator and other platforms as digital space for marketing. Whether it is publishing articles on blogs, boosting you on search engines like google (SEO) or running your ads on social media, we do it all. Following a multi-channel marketing approach results in creating a higher brand recall and resonance amongst the target audience. Your audience are more likely to interact with your brand having seen you on all popular platforms and potentially turn into a regular customer.

Analytics and ROI Reporting

Imagine marketing campaigns to be quite the same as stock market. If you sit on your marketing campaigns without keeping a track on where your money is being spent and monitoring the returns each one of your campaign is generating, you are much likely to lose your money without creating any significant marketing impact. That's why, the key to any successful marketing campaign is to ensure that every Rupee spent amounts to something, whether it's in form of brand awareness, follows, likes, shares, leads or ultimately, converting your visitor into a paying customer. Our experts have various reporting tools at their disposal that help them keep a very close track of ad budgets and returns on your marketing investment in order to make sure your money is being well spent and conversions are the highest. And we share these advanced analytics reports including return on investment calculations and channel customer conversion funnels to help you analyse the true world impact of our marketing services.

Frequently Asked Questions

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How soon can I start seeing results?

Unlike Search Engine Optimisation which takes months to take effect, some sort of traction and results can be seen from day 1. However, we still advice our clients to allow at-least 2 months period for creating the perfect target audience and marketing collaterals to promote. And a longer periods helps us demonstrate the month-on-month difference using monthly marketing reports.

What kind of Return on Investment can I expect?

No two marketing campaigns can ever give same results, therefore, to pre-measure your return on investment will be highly unlikely.  However, we have run campaigns that have seen as high as 21x returns on the amount spent.
No two marketing campaigns can ever give same results therefore to premeasure your return on investment will be highly unlikely.  However, we have ran campaigns that has seen as high as 21x returns on the amount spent.

Join the kitchen revolution by partnering with the best consultancy in NCR.

Looking at venturing into the cloud kitchen space? Partner with us and together, we can create a highly loved and successful brand. 
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Let's build a great brand together. Shall we?

The experts at Rawnest are here to help you create a revolutionary brand that is geared with streamlined operations and loved by people.
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